Ryan Carey

Top 1% Growth Marketing Expert & Media Buyer | SDR Specialist | Generating $40M+ Revenue for E-commerce Brands

ryancareyfinal@gmail.com
+353 83 059 3519
Cambridge, UK

About Me

I'm a top-tier Media Buyer, Growth Marketer, and Sales Development specialist with a proven track record in optimizing 8-figure E-commerce stores and driving high-value B2B sales opportunities. My expertise spans across Meta, TikTok, and Google advertising platforms, where I've managed over $25M in ad spend and generated more than $40M in revenue. As a contractor and consultant, I've helped brands scale rapidly through innovative marketing strategies and effective outbound sales approaches. Featured in Forbes, Yahoo, and Wired, I specialize in consumer brands with monthly ad spends exceeding $100K and B2B companies looking to scale their outbound efforts.

$36M+
Revenue Generated
$18M+
Ad Spend Managed
35+
Appointments Set in 1 Month
2.0x+
Consistent ROAS

Expertise

Media Buying

Meta Ads TikTok Ads Google PPC Campaign Optimization Creative Testing Performance Marketing

Growth Marketing

Growth Hacking Copywriting Creative Brainstorming Growth Arbitrage Affiliate Marketing SEO

Sales Development

Outbound Sales Cold Calling Lead Qualification Cold Outreach Sales Automation Sales Copywriting Appointment Setting

Services & Specialties

Paid Media Consulting

Strategic paid media consulting for e-commerce brands and growth-stage companies:

  • Meta Ads account audits and optimization
  • TikTok Shop launch and scaling strategies
  • Creative testing frameworks and implementation
  • Growth marketing strategy development
  • ROAS improvement planning

Outbound Sales Development

Contract-based outbound sales development for B2B companies:

  • Cold calling and appointment setting
  • Lead identification and targeting strategy
  • Personalized outreach campaigns
  • Multi-channel sales sequence development
  • Meeting scheduling and qualification
  • CRM setup and pipeline management

Growth Marketing Execution

End-to-end growth marketing campaigns for brands looking to scale:

  • Growth experiment design and execution
  • Full-funnel marketing optimization
  • Creative direction and testing
  • Data-driven campaign analysis
  • Scalable growth systems implementation

Freelance & Contract Experience

Paid Ads Consultant

As an independent paid ads consultant, I've managed over $30M in ad spend across Meta, Google, and TikTok platforms for various high-profile clients:

  • Led Meta ad strategy for multiple 8-9 figure DTC brands
  • Developed and executed cross-platform paid media strategies
  • Implemented creative testing frameworks resulting in 30-50% performance improvements
  • Built out scaling strategies for product launches and promotional periods
  • Managed ad budgets of $10K-$50K per day during peak periods

Select Clients:

MyProtein The Oodie HUEL Skylight Frame Various Web3 Projects

Outbound Sales SDR (Contract)

Working on contract basis as an SDR for B2B technology and SaaS companies:

  • Specialized in cold calling and appointment setting
  • Developed and executed multi-channel outbound sequences
  • Achieved 85% response rates through highly personalized outreach
  • Built and maintained pipelines of qualified opportunities
  • Conducted discovery calls to qualify prospects
  • Set 35+ appointments with small business owners in a single month

Contract Specialties:

SaaS Startups Marketing Agencies FinTech MarTech Professional Services

What Clients Say

"Ryan's approach to paid media is both strategic and results-oriented. He helped us scale our Meta ads from $10K/month to over $150K/month while maintaining profitable ROAS. His creative testing methodology uncovered angles we never would have tried and became our best-performing campaigns."

Marketing Director

Leading DTC Brand

"Ryan's cold calling skills are exceptional. He took on our appointment setting challenge and delivered 35 qualified appointments in a single month - something our previous SDRs couldn't achieve in a quarter. His ability to connect with business owners and clearly articulate our value proposition made all the difference."

Agency Director

Bookable Retail Group

Work Experience

Sept 2022 - December 2024

Head Media Buyer

Skylight Frame

  • Directed all paid media campaigns on Meta and TikTok, managing $18M in ad spend
  • Achieved consistent 2x ROAS, driving over $36M in revenue
  • Strategized and implemented creative ad campaigns that generated $250,000 in sales in 72 hours
  • Optimized ad accounts to peak performance, achieving daily spends of $50,000+ during promotions
Jan 2022 - Aug 2023

PPC Executive (Google Search)

GO CITY, London

  • Handled $25M PPC budget across US, EMEA, and APAC regions
  • Managed optimization of Search, PMax, and Display campaigns
  • Led switch to Broad Match which increased YoY contribution by 33%
Jan 2020 - Jun 2022

Marketing Manager (Affiliate & SEO)

Acquira, Kingmakers LLC

  • Grew content niche websites from $7K/month to $44K/month in just 9 months
  • Managed content writers, media buyers, developers, and admins
  • Created a calculator for Personal Income that drove 88 unique backlinks
  • Increased site DA to 35+ and drove revenue to $40K+/month before sale
2019 - 2020

Appointment Setter

Bookable Retail Group

  • Conducted cold outreach to small business owners to pitch marketing retainer services
  • Generated 35 qualified appointments with decision-makers in a single month
  • Developed effective pitching framework for $5K monthly retainer services
  • Took role as a personal challenge to experiment with outbound sales techniques
2018 - Present

Freelance Media Buyer & SDR

  • Handled $30M+ ad spend across Meta, Google, and TikTok platforms
  • Worked with 8-9 figure brands like MyProtein, The Oodie, and HUEL
  • Provided contract-based outbound sales development services
  • Developed scalable outbound approaches for B2B technology companies

Case Studies

Cold Calling Success: Bookable Retail Group

I took on an appointment setting role with Bookable Retail Group as a personal challenge to experiment with outbound sales techniques:

  • Developed a systematic approach to cold calling small business owners
  • Created a targeted script for pitching $5K monthly marketing retainer services
  • Implemented a pattern-interrupt approach to stand out from typical cold callers
  • Focused on value-first conversations rather than immediate selling
  • Used a structured call framework: Introduction → Problem identification → Solution preview → Appointment booking
  • Incorporated feedback loops to continuously refine pitch and approach

Results:

  • Generated 35 qualified appointments in a single month
  • 40% conversion rate from call to appointment (industry average: 10-15%)
  • Reduced typical sales cycle from 21 days to 14 days
  • Created a replicable call script now used by the agency's SDR team

TikTok Shop Success: $3M Generated for Skylight

Taking charge of Skylight Frame's TikTok Shop campaign in the US, I implemented a strategic approach:

  • Used KaloData to analyze competitor content strategies
  • Developed UGC content templates with AI assistance
  • Created and maintained a master sheet updated fortnightly
  • Gifted over 500 units of our Calendar product to top affiliates over 8 weeks
  • Launched a strategic 15% off promotion near Labor Day
  • Generated $1M in overnight sales as the product went viral

Results:

  • Over $3M in TikTok Shops revenue generated
  • Formed strong relationships with TikTok Shop category representatives
  • Became #1 in the Office + Computers category for a 90-day period

8-Figure DTC Brand Growth for Skylight

Facing a challenging Q4 stretch goal in a fast-paced startup environment, I went beyond my media buyer role:

  • Designed two creative ads outside my job scope
  • Created a viral ad that became the #1 top-performing ad of the year
  • Implemented new marketing angles combining tech and humor
  • Optimized campaigns for maximum holiday season performance

Results:

  • Generated $400,000 in sales within 72 hours
  • Achieved 4x ROAS across campaigns
  • Generated $8M+ in revenue during tenure
  • Successfully pioneered new marketing angle combining tech and humor

Outbound SDR Contract Success

Brought on as a contract SDR to revitalize the sales pipeline for a B2B SaaS company:

  • Developed a highly personalized outbound strategy focusing on decision-makers
  • Created multi-touch, multi-channel outreach sequences
  • Implemented personalized video messages in cold outreach
  • Built and refined an ideal customer profile based on response data
  • Conducted thorough research to personalize each connection attempt

Results:

  • 85% response rate (industry average: 30%)
  • 45 qualified meetings scheduled in first month
  • 12 closed deals within 90 days
  • Created outbound playbook now used by entire sales team

Web3 Project Growth Hack

Onboarded as CMO for a bootstrapped cryptocurrency project with limited resources:

  • Working with just $50K budget, developed a guerilla marketing strategy
  • Sent a plush toy of our mascot to space, tying it to Elon Musk
  • Created viral content around the stunt
  • Secured wide media coverage including Forbes and Yahoo

Results:

  • Elon Musk liked the post on Twitter
  • Token capitalization soared to $70M in less than 72 hours
  • Secured coverage in major publications like Forbes and Yahoo
  • Achieved massive ROI on a limited marketing budget

Key Achievements

Meta & TikTok Excellence

  • Managed $18M in ad spend across Meta and TikTok platforms
  • Maintained consistent 2x ROAS across campaigns
  • Drove over $36M in revenue through strategic optimizations
  • Scaled daily ad spend to $50,000+ during promotional periods

Outbound Sales Success

  • Generated 35 qualified appointments in a single month through cold calling
  • Achieved 85% response rates for B2B outreach campaigns
  • Developed repeatable outbound frameworks for multiple industries
  • Created sales playbooks now used as company standards

Creative Growth Hacking

  • Created viral TikTok Shop campaign generating $3M in revenue
  • Designed top-performing ad creative generating $400K in 72 hours
  • Pioneered guerilla marketing stunt that increased Web3 project market cap to $70M
  • Featured in Forbes, Yahoo, and Wired for marketing innovations